Fresh Step Ad
(16)
The
message sent to the audience is about upgrading your kitty litter if you have a
cat. The purpose is not to be old fashion when it comes to your pet. The symbolism
is of a cat parading around in need of a bathroom. The meaning is how other retailer(s)
kitty litter cannot be smelt by the cat, leaving them to feel helpless when they
cannot find their bathroom. The reason I have picked this cartoon is in favor
of the first ad we went over as a class.
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