Fresh Step Ad (16)

                The message sent to the audience is about upgrading your kitty litter if you have a cat. The purpose is not to be old fashion when it comes to your pet. The symbolism is of a cat parading around in need of a bathroom. The meaning is how other retailer(s) kitty litter cannot be smelt by the cat, leaving them to feel helpless when they cannot find their bathroom. The reason I have picked this cartoon is in favor of the first ad we went over as a class.