Tuesday, February 28, 2012
Versa, Visa!
If the ad did not include a logo; I think it would be trying to advertise some diet pills. There would be total confusion; because, their using a female to promote credit card, which has nothing to due with a credit card. This ad does not depend on selling sexual advertisement, it depends on building credit so the image does not fit the Promoters. What the image does say is that Visa is trying to draw in a younger crowd. It would fit in People magazine due to the fact they have a large audience. I do not beleive of the tattoo was located in a different place, would change the audiences intake of the ad; because, a tattoo has nothing to do with Visa!
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You are really on a roll with your blog and getting these posts in on time. This Visa ad is so strange to me, too. I agree that I would never think this ad was for a credit card. Interesting when the companies pick these unrelated images and put them together with their product and then, try to sell credit. But like you said, this probably appeals to a younger crowd that they wanted to go after as the target audience. Well done.
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